Are you tired of spending more time navigating through your website analytics than navigating through Netflix’s movie selection? Do you find yourself dreaming of a world where you can focus on the science behind your product and leave the marketing to the experts? Well, you’re in luck! In today’s world, there’s an outsourced digital marketing service for every letter of the alphabet. From A/B testing to Zamboni driving (okay, maybe not that one), life sciences companies have an abundance of options when it comes to outsourcing their digital marketing efforts. So, grab your lab coat and let’s dive into the magical world of life sciences digital marketing services!
Life Sciences Digital Marketing Services
Life sciences digital marketing services refer to using digital marketing strategies and tactics to promote and sell products and services related to the life sciences industry. This includes marketing efforts for pharmaceuticals, medical devices, biotechnology products, diagnostics, and other healthcare-related products.
Some examples of our life sciences digital marketing services usually include:
- Web development & SEO: Optimizing a website and its content to rank higher in search engine results pages (SERPs) for relevant keywords, such as the name of a drug or medical device.
- Content marketing: Creating and distributing valuable and informative content to attract and engage potential customers, such as blog posts, social media posts, and whitepapers.
- Social media marketing: Using social media platforms like Facebook, Twitter, LinkedIn, and Instagram to connect with potential customers and build brand awareness.
- Email marketing: Sending targeted emails to specific groups of customers or prospects to promote products or services, provide updates or news, and nurture relationships.
- Pay-per-click (PPC) advertising: Placing targeted ads on search engines, social media platforms, or other websites to drive traffic to a website or landing page.
- Video marketing: Creating and promoting videos to showcase products, provide tutorials, and educate customers.
- Influencer marketing: Collaborating with industry influencers or thought leaders to promote products or services and reach a wider audience.
Overall, life sciences digital marketing services aim to build brand awareness, generate leads, and drive sales in a highly regulated and competitive industry.
But there’s so much more. We put our heads together for fun to see what we could offer. So with further ado, here are 100 services that you could (not saying should) outsource to a life sciences digital marketing services agency:
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media marketing
- Content marketing
- Email marketing
- Website design and development
- Landing page design and optimization
- Conversion rate optimization (CRO)
- Lead generation and nurturing
- Market research and analysis
- Competitive analysis
- Branding and messaging
- Reputation management
- Customer relationship management (CRM)
- Data analytics and reporting
- Sales funnel optimization
- Marketing automation
- Event planning and management
- Public relations (PR)
- Influencer marketing
- Video marketing
- Podcast production and marketing
- Webinar production and marketing
- E-commerce optimization
- Product launches
- Affiliate marketing
- SMS marketing
- Mobile app marketing
- Amazon marketing services (AMS)
- Google AdWords management
- Facebook advertising
- LinkedIn advertising
- Twitter advertising
- Instagram advertising
- Pinterest advertising
- Snapchat advertising
- Display advertising
- Retargeting and remarketing
- Social media listening and monitoring
- Crisis management
- User experience (UX) design
- User interface (UI) design
- Graphic design
- Copywriting
- Translation and localization
- Voice search optimization
- Chatbot development and integration
- Virtual and augmented reality marketing
- Artificial intelligence (AI) and machine learning (ML) marketing
- Blockchain marketing
- A/B testing
- Customer segmentation
- Persona development
- Digital strategy development
- Marketing budget optimization
- Website maintenance and updates
- API integration
- CRM integration
- Multi-channel marketing
- Lead scoring and prioritization
- Customer journey mapping
- Sales enablement
- Sales team training and support
- Trade show planning and execution
- Market segmentation
- Market sizing
- Market forecasting
- Market entry strategy
- Channel partner marketing
- Influencer outreach and engagement
- Public speaking coaching
- Web analytics
- Social media advertising
- Social media management
- Blog management and writing
- Website copywriting
- Technical writing
- Regulatory writing
- Medical writing
- Scientific writing
- Clinical study recruitment
- Patient advocacy
- Patient education
- Patient engagement
- Health literacy initiatives
- Telemedicine marketing
- Mobile health (mHealth) marketing
- Medical device marketing
- Pharmaceutical marketing
- Biotech marketing
- Clinical trial recruitment
- Data management and analysis
- Data visualization
- Market access strategy
- Value proposition development
- Value messaging
- Key opinion leader (KOL) identification and engagement
- Web accessibility optimization
- Search engine marketing (SEM)
- Programmatic advertising
These are just a few examples of the many services that a life sciences digital marketing services agency can provide. Of course, the specific services offered will depend on the agency’s expertise and the needs of your business.
So, which life sciences digital marketing services are better kept in-house?
While outsourcing life sciences digital marketing services to an agency can benefit many companies, some services are better kept in-house. Here are a few examples:
- Customer relationship management (CRM): A company’s CRM is often its most valuable asset, and it is crucial to maintain complete control over it. While an agency can help with CRM integration and data analysis, it’s often best to have an in-house team responsible for managing customer relationships and ensuring data accuracy.
- Branding and messaging: A company’s brand and messaging are often closely tied to its culture and values. It’s important to have an in-house team that understands the company’s unique positioning and can develop branding and messaging that reflects it accurately.
- Regulatory compliance: The life sciences industry is highly regulated, and companies must comply with numerous laws and regulations. It’s essential to have an in-house team that understands these regulations and can ensure that all marketing materials comply with them.
- Clinical trial recruitment: Clinical trial recruitment requires an in-depth understanding of the trial’s objectives, eligibility criteria, and recruitment channels. An in-house team can work closely with the clinical trial team to develop targeted recruitment strategies and ensure that all messaging is accurate and compliant.
- Product development: While a life sciences digital marketing services agency can provide valuable insights into market trends and customer preferences, the product development process is best kept in-house. In-house teams deeply understand the company’s products and can ensure that new products meet the company’s standards and align with its overall strategy.
Ultimately, deciding which life sciences digital marketing services to keep in-house or outsource will depend on the company’s resources, expertise, and overall strategy.
Did you know we deliver Life Sciences Digital Marketing Services?
We have +10 years of inhouse experience and a robust network of freelancer for specialized activities.