How do you apply scrollytelling to a Life Sciences website?
Scrollytelling is a new and popular way to tell stories online. And it’s not just for news sites – this engaging technique can be used on any type of website, including ones in the life sciences industry. In this post, we’ll show you how scrollytelling can be used on a life sciences website and how it can help you engage your audience.
Why do life sciences websites need a different approach?
Many life sciences websites are focused on delivering a lot of content to their users. This can include research papers, clinical trials, and other data-heavy content. To make this information easy to digest, a different approach is needed. That’s where scrollytelling comes in.
Scrollytelling is a way to present information in an easily digestible format that allows users to scroll through the content at their own pace. This approach is perfect for life sciences websites that need to deliver vast information to their users. By using scrollytelling, life sciences websites can make sure that their users can find and understand the information they need quickly and easily.
Instead of having a linear story, scrollytelling allows readers to scroll through the story and see different elements as they appear. You can do this with text, images, video, and other multimedia elements. Scrollytelling is a great way to engage readers and keep them engaged with your story.
What are the benefits of scrollytelling?
Scrollytelling allows you to control the pacing of your story. You can choose to reveal elements slowly or all at once. This can help you build suspense or keep readers engaged. Scrollytelling also allows you to include more multimedia elements in your story. You can use images, video, and audio to create a richer reader experience.
Some potential drawbacks of scrollytelling include the potential for readers to get lost in the story, or for the story to feel disjointed. If you are not careful, scrollytelling can make your story difficult to follow.
How can you use scrollytelling on a life sciences website?
There are a few different ways that scrollytelling can be used on a life sciences website. One way is to use it to present research papers and other data-heavy content. You can do this by breaking the content up into smaller sections and adding graphics or other visuals to help explain the information.
Another way to use scrollytelling on a life sciences website is to use it to tell stories. Stories are a great way to engage your audience and get them interested in your content. And because scrollytelling allows you to control the pace of the story, it’s perfect for telling stories on a life sciences website. You can use scrollytelling to tell stories about the research you’re doing, the patients you’re helping, or anything else that would interest your audience.
No matter how you choose to use scrollytelling on your life sciences website, it’s essential to make sure that your content is well-organized and easy to follow. Breaking your content up into smaller sections will help your audience easily digest the information. And adding visuals will help to break up the text and keep your audience engaged.
What are the best practices to implement scrollytelling on your website?
When it comes to scrollytelling, here’s a list of best practices to keep in mind to make sure your website is effective:
- Keep your audience in mind and make sure the content you’re presenting is engaging and relevant to them.
- Use strong visuals to help tell your story and keep viewers engaged.
- Make sure your story is cohesive and flows well from one element to the next.
- Use animations and transitions to help guide viewers through your story.
- Make use of audio or video elements to engage viewers further
- Use scroll triggers to control when elements are revealed on the page.
- Keep your story concise and to the point – too much information can be overwhelming
- Test your webpage on a variety of devices and browsers to ensure that it looks and behaves the way you want it to site on different devices and browsers to ensure it works as intended
- By following these best practices, you can ensure that your scrollytelling website is engaging and informative for your viewers.
Get inspired with these examples of scrollytelling:
Want To Try This On Your Website?
Scrollytelling is a sure way to set your Life Sciences company apart from the competition, stand out to investors, or simply to delight your audience. Start a conversation to get a free draft of how we would turn your (new) Life Sciences website into a scrollable story!