Catalyze Your Conference Impact

This workshop will help you strategically use marketing and business development to make every conference count.

Make Every Event Count

Too many companies treat events like a box to check. They show up, hand out a few flyers, maybe post once on LinkedIn—and hope something sticks. This workshop is for teams that want to actually get something out of their time and money.

In this workshop, we bring your team together before the event—so marketing and business development can stop operating in silos and start reinforcing each other. No lectures. No fluff. Just a hands-on session where you’ll build a real plan, ready to use.

What You’ll Learn

We start together by answering a few critical questions:

  • Why are we attending this event?
  • What outcomes are we aiming for—leads, visibility, partnerships?
  • How do marketing and BD support each other at every stage?

You’ll map your team’s goals and align on priorities before splitting off into focused tracks.

1. Marketing Focus – Make Your Presence Impossible to Miss

If you’re in the marketing seat, this part is for you. Your job is to make sure the right people know who you are before the event even starts—and to support the BD team with the right tools and content at every stage.

We’ll roll up our sleeves and work on:

  • Planning pre-event LinkedIn updates, teaser posts, and thought leadership
  • Outlining booth visuals and print materials that actually help start conversations
  • Preparing on-site and post-event content to extend your visibility

You’ll leave with a content plan and draft materials you can tailor to any upcoming event.

2. BD Focus – Show Up Prepared, Not Just Present

If you’re leading business development, this is where we get practical. No more winging it with last-minute outreach or vague conversations. We’ll help you prep with intention—and convert more opportunities as a result.

We’ll work through:

  • Identifying your key targets and drafting pre-event outreach messages
  • Building conversation starters and value-based talking points
  • Mapping your follow-up flow so you don’t lose momentum after the event

You’ll leave with a solid playbook, messaging that feels natural, and a follow-up plan that drives action.

3. Sharing Insights

We close by bringing both groups back together:

  • Spot any remaining gaps—and close them before you hit the event floor
  • Review how marketing and BD efforts reinforce each other
  • Share practical takeaways from both sides

Who Should Join?

  • Life Sciences (biotech, pharma, medical device) business development professionals
  • Marketing leads looking to support BD efforts
  • Founders & executives attending key industry events

Why Attend?

  • Leave with a concrete, actionable plan tailored to your next event
  • Get personalized feedback on your BD & marketing strategies
  • Learn proven tactics from industry experts

Registration

About the our events:

We like to believe that sharing knowledge is key to empowering startups and scale-ups to achieve better outcomes. Our workshops, webinars, founder interviews, and insights from Life Sciences events all help to equip innovators with the tools they need for success.

We share insights on crucial areas like business development, marketing, communication, and customer success, ensuring that every participant can build a robust, impactful business.

Follow us on LinkedIn to get Life Sciences insights delivered to your feed or get in touch for extra tips to help you on your mission to build a business that isn’t just successful but also impactful. 

Ready to take the next step?

This JPP workshop is the perfect foundation for a full-day training at Biotech Training Facility where we expand the canvas into a complete commercial strategy. You’ll go deeper into defining your ICP, structuring your content flow, aligning BD and marketing, and applying real-life case examples from across the life sciences industry.

Learn more