Free Workshop: Creating a Healthy Sales Funnel 2.0: Adding ChatGPT to the Mix

Learn how to use ChatGPT to create a healthy sales funnel! You'll assess where you can save time, improve output, and streamline the process.

Our previous workshop on creating a healthy sales funnel was fully booked, so we’re continuing in the same theme. This second edition builds on that foundation by introducing a practical layer: how to use ChatGPT to improve key steps in your sales and marketing processes.

Over two hours, you’ll revisit the funnel structure, assess your current approach, and explore where AI can be used to save time, improve output, and streamline your efforts.

When? 3 July, 14:00-16:00
Where? PLNT, Langegracht 70, 2312NV Leiden
Who? Life Sciences Marketing, Business Development, Founders
Costs? Free but we ask you to smile for a nice picture on our LinkedIn channel

What This Session Covers

1. Reviewing the ‘Ideal’ Funnel

We’ll start by walking through the full customer journey:

Unaware → Aware → Interest → Consideration → Conversion → Closing → Post-Sale

You’ll explore how this model applies to your business and where things tend to stall, whether in awareness, nurturing, or final conversion.

2. Mapping Your Funnel

Using a structured template, you’ll map your current funnel, identify friction points, and clarify where you still rely on manual work.

This exercise forms the foundation for the AI workflows you’ll build in the second half.

3. Applying ChatGPT to Real Bottlenecks

With your funnel in front of you, you’ll identify a specific task, such as writing follow-up emails, creating outreach messages, summarizing meetings, or generating website content. We’ll guide you through structuring prompts and turning them into workflows you can apply immediately after the session.

Who This Is For

This workshop is ideal for marketing and business development professionals; particularly those in the life sciences sector who want to:

  • Reduce time spent on repetitive tasks
  • Increase funnel efficiency without adding new systems
  • Start using AI in a structured, business-relevant way

You Will Leave With

  • A visual map of your customer journey
  • A clear understanding of where ChatGPT can support your funnel
  • One custom AI-supported workflow, ready to implement

Reserve Your Spot

The previous session filled quickly. This updated version has limited capacity to keep it interactive and applied. Max 15 seats!

Registration

About the our events:

We like to believe that sharing knowledge is key to empowering startups and scale-ups to achieve better outcomes. Our workshops, webinars, founder interviews, and insights from Life Sciences events all help to equip innovators with the tools they need for success.

We share insights on crucial areas like business development, marketing, communication, and customer success, ensuring that every participant can build a robust, impactful business.

Follow us on LinkedIn to get Life Sciences insights delivered to your feed or get in touch for extra tips to help you on your mission to build a business that isn’t just successful but also impactful. 

Ready to take the next step?

This JPP workshop is the perfect foundation for a full-day training at Biotech Training Facility where we expand the canvas into a complete commercial strategy. You’ll go deeper into defining your ICP, structuring your content flow, aligning BD and marketing, and applying real-life case examples from across the life sciences industry.

Learn more