Creating a Healthy Sales Funnel

Join us to design a sales funnel that actually works for you. Audit your current pipeline, identify what's leaking, and walk away with a practical system that turns prospects into paying customers.

Here’s the reality: most sales funnels don’t fail because of bad leads. They fail because there’s no intentional structure guiding people from first contact to closed deal.

Creating a Healthy Sales Funnel is a hands-on intensive workshop where you’ll diagnose your current sales process and build a funnel designed for your specific market, offering, and team size.

You’ll learn a repeatable framework that replaces guesswork with process. The goal is straightforward: a sales funnel you can actually stick to, week after week, without burning out.

Where? PLNT, Leiden
When? Thursday 02 April, 15.00–17.00 CET

What We’ll Cover

This isn’t theory. In 120 minutes, you’ll build a sales funnel that survives contact with real business conditions.

We’ll work through:

  • How to audit your entire pipeline from lead generation to close, and spot where deals are dying
  • How to prioritize the right activities based on your stage, market position, and resources
  • How to create a seamless flow from initial outreach through qualification to conversion
  • How to eliminate the hidden bottlenecks that kill momentum without you realizing it

You’ll finish with a complete view of what needs to happen, when it needs to happen, and who’s responsible for making it happen.

What You’ll Walk Away With

  • A honest assessment of where your funnel currently breaks down
  • A step-by-step sales plan mapped to the next quarter
  • Defined next actions with clear owners and built-in accountability

Who This Is For

This workshop is built for founders, sales leaders, and revenue owners who are tired of sales feeling chaotic and want it to run like the systematic operation it should be.

If this is the year you stop hoping for sales and start engineering them, begin here.

Registration

About the our events:

We like to believe that sharing knowledge is key to empowering startups and scale-ups to achieve better outcomes. Our workshops, webinars, founder interviews, and insights from Life Sciences events all help to equip innovators with the tools they need for success.

We share insights on crucial areas like business development, marketing, communication, and customer success, ensuring that every participant can build a robust, impactful business.


Follow us on LinkedIn to get Life Sciences insights delivered to your feed or get in touch for extra tips to help you on your mission to build a business that isn’t just successful but also impactful. 

Ready to take the next step?

This JPP workshop is the perfect foundation for a full-day training at Biotech Training Facility where we expand the canvas into a complete commercial strategy. You’ll go deeper into defining your ICP, structuring your content flow, aligning BD and marketing, and applying real-life case examples from across the life sciences industry.