LinkedIn Lab: Building Your Brand

Take your brand to the next level with our LinkedIn strategy workshop for Life Sciences startups and scale-ups.

Join us for a 90-minute session where you’ll learn how to create a targeted content strategy for LinkedIn that builds engagement, amplifies your brand’s voice, and drives professional growth.

Location: PLNT, Leiden
Date: 26 September 2024
Time: 15:30 – 17:00 + Drinks!

What You Will Learn:

Introduction to LinkedIn Content Strategy (20 minutes)

Learn how to create an effective, successful LinkedIn content strategy. Discover how to define your content goals, identify your target audience, and align your strategy with your business objectives.

Concrete Takeaway: A framework for creating a content strategy that attracts the right audience and amplifies your brand.

What You Will Do:

Developing Your LinkedIn Content Calendar (30 minutes)

Work through a hands-on session where you will start building a personalized LinkedIn content calendar. Learn how to plan posts that maintain a consistent presence, boost engagement, and highlight your expertise.

Concrete Takeaway: A ready-to-use LinkedIn content calendar template and tips for effective post scheduling and content planning.

Crafting Effective LinkedIn Content (30 minutes)

Learn how to create compelling LinkedIn posts that resonate with your network. Explore the types of content that work best on LinkedIn and how to structure your posts for maximum impact.

Concrete Takeaway: Guidelines and examples for creating engaging content that drives interaction, including how-tos for posts, articles, and updates.

Actionable insights are our priority

Have a LinkedIn post you’re working on? Bring it to the workshop! Our trainers provide on-the-spot feedback to help you optimize your content for better reach and engagement.

Who Should Attend?

This workshop is perfect for entrepreneurs, marketers, business development managers, and content creators in life sciences start and scaleups looking to enhance their professional online presence. It’s also ideal for anyone responsible for managing their company’s LinkedIn profile or content strategy.

Don’t miss the opportunity to master your LinkedIn content strategy. Secure your spot today and start leveraging LinkedIn to grow your professional network and business!

Registration

About the our events:

We like to believe that sharing knowledge is key to empowering startups and scale-ups to achieve better outcomes. Our workshops, webinars, founder interviews, and insights from Life Sciences events all help to equip innovators with the tools they need for success.

We share insights on crucial areas like business development, marketing, communication, and customer success, ensuring that every participant can build a robust, impactful business.

Follow us on LinkedIn to get Life Sciences insights delivered to your feed or get in touch for extra tips to help you on your mission to build a business that isn’t just successful but also impactful. 

Ready to take the next step?

This JPP workshop is the perfect foundation for a full-day training at Biotech Training Facility where we expand the canvas into a complete commercial strategy. You’ll go deeper into defining your ICP, structuring your content flow, aligning BD and marketing, and applying real-life case examples from across the life sciences industry.

Learn more