LinkedIn Lab: Creating Compelling Profiles

How to effectively set up your LinkedIn to increase visibility and connect with the right people? Find out!

Enhance your professional presence with our LinkedIn workshop for Life Sciences startups and scale-ups.

Join us for a 1.5-hour workshop where you’ll learn to improve both your company’s and your personal LinkedIn profiles. A short presentation and hands-on activities will help you understand how to effectively set up your LinkedIn LinkedIn to increase visibility, connect with the right people, and enable growth.

PLNT, Leiden – 22 August 2024, 15.30-17.00

What You Will Learn:

Introduction to LinkedIn Optimization (20 minutes)

Discover the fundamentals of LinkedIn for professionals and businesses, focusing on best practices for profile optimization and content strategies that enhance online presence and engagement.

What you will do:

LinkedIn Profile Enhancement Exercise (40 minutes)

Participate in a hands-on profile enhancement session where you’ll apply learned techniques to improve your personal and company LinkedIn profiles.

Concrete Takeaway: Step-by-step guidance on refining LinkedIn profiles, including tips on optimizing profile elements like headlines, summaries, and experiences to boost visibility and attract the right connections.

Building a LinkedIn Content Strategy (20 minutes)

Learn how to create and implement an effective content strategy for your LinkedIn profiles that promotes your expertise and business value. Discuss types of content that drive engagement and how to schedule posts for maximum impact.

Concrete Takeaway: Templates and planning tools for developing a LinkedIn content calendar tailored to your business and personal brand goals.

At our upcoming LinkedIn workshop, we offer an exclusive bonus feature—a photo booth for immediate application. Step into our photo booth and walk away with a headshot that enhances your LinkedIn profile and elevates your online presence. That’s right! Secure your spot, get expert LinkedIn tips, ditch that old selfie and walk away with a photo that’ll make your profile pop off the screen.

Who Should Attend?

This workshop is perfect for entrepreneurs, business development managers, and marketing professionals within the life sciences sector who are looking to enhance their professional online presence and leverage LinkedIn for networking and business growth. It is also beneficial for anyone involved in managing or contributing to their company’s social media strategy.

Join us to optimize your LinkedIn profiles. Secure your spot today and start leveraging LinkedIn to its fullest potential, and walk away with actionable insights.

Registration

About the our events:

We like to believe that sharing knowledge is key to empowering startups and scale-ups to achieve better outcomes. Our workshops, webinars, founder interviews, and insights from Life Sciences events all help to equip innovators with the tools they need for success.

We share insights on crucial areas like business development, marketing, communication, and customer success, ensuring that every participant can build a robust, impactful business.

Follow us on LinkedIn to get Life Sciences insights delivered to your feed or get in touch for extra tips to help you on your mission to build a business that isn’t just successful but also impactful. 

Ready to take the next step?

This JPP workshop is the perfect foundation for a full-day training at Biotech Training Facility where we expand the canvas into a complete commercial strategy. You’ll go deeper into defining your ICP, structuring your content flow, aligning BD and marketing, and applying real-life case examples from across the life sciences industry.

Learn more