If you are a life sciences service provider, your clients aren’t just browsing websites anymore. They are using LLMs to identify, compare, and evaluate partners based on specific questions.
This changes how you get selected. If your content is not clear, structured, and usable for these systems, you are less likely to be included, regardless of your capabilities. Most companies have not adapted to this yet. That creates a window. By adjusting how you write and structure your content now, you can get a headstart in popping up in ChatGPT, Claude, Gemini, etc.
In this 45-minute session, we walk through a practical framework:
- Key differences between SEO and GEO
- Technical background on how AI systems interpret and use content
- The GEO rewrite checklist you can apply directly
- A side-by-side rewrite of typical SEO content into GEO-ready content
- Tools to support your GEO efforts
- How to bring LEO into your workflow
You will leave with an understanding of how your future clients are finding and evaluating providers, what limits your current visibility, and how to adjust your content so it becomes usable in AI-driven research and decision-making.
This session is for CROs, CDMOs, and other life sciences service providers, including BD, marketing, and leadership teams, who want to improve how their company is found, understood, and selected by potential clients.
We work daily with life sciences companies on positioning, content, and business development. This session is based on what we see in practice. If you want your company to be easier to find, understand, and select in this new way of searching, join the webinar.