Join us for a 1.5-hour interactive workshop where you’ll refine your approach to dealmaking through two structured exercises. Learn to identify your target audience, set clear objectives, and master sales conversations in seven structured steps.
Location: PLNT, Leiden
Date: 27 February 2025
Time: 15:30 – 17:00 + Drinks!
What You Will Do
Exercise 1: Preparation
Before you can close a deal, you need to set the right foundation. In this exercise, you’ll answer two critical questions:
- Who is your target audience? Learn how to define and refine your ideal client or partner.
- What do you want to achieve? Set clear, actionable objectives to maximize deal success.
Outcome: A personalized deal preparation framework to guide your future negotiations.
Exercise 2: There You Are
Now, it’s time to apply your preparation in a live setting. This exercise walks you through a structured 7-step sales conversation:
- Building rapport and setting the stage.
- Identifying needs and positioning your offer effectively.
- Overcoming objections and closing the deal with confidence.
Outcome: A proven 7-step conversation framework to use in your next sales meeting.
7-Step Sales Conversation Canvas
During the workshop, you’ll use our 7-Step Sales Conversation Canvas—a practical tool to map your sales conversations, handle objections, and confidently close deals.
Why it’s valuable? It gives you a clear structure to navigate any sales discussion without losing control.
What’s inside? A step-by-step framework to help you define your approach, ask the right questions, and steer conversations toward a successful close. Explore it during the workshop and use it for future deals.
Who Should Attend?
This workshop is for business development professionals, startup founders, and sales leaders in life sciences who want to enhance their dealmaking skills with a structured, hands-on approach.
✅ Practical, no-fluff exercises
✅ Walk away with tools you can apply immediately
