Align Marketing and BD, and start using AI to Generate More Meetings and Visibility
Have you ever returned from a conference with a stack of business cards, a full notebook, and the feeling that more should come from it? You’re not alone. Attending a conference is one thing. Turning it into visibility, meaningful meetings, and commercial opportunities is another.
In this webinar, you’ll learn how to align marketing and business development before, during, and after an event, and how tools like ChatGPT and Claude can help you get more value from every conference you attend.
What You’ll Learn
1. Setting Strategy
Before attending any conference, you need clarity on what success looks like.
We’ll discuss:
- Defining clear conference objectives
- Identifying the right target companies and stakeholders
- Aligning marketing and BD around shared goals
- Creating a conference plan that supports business outcomes
2. Creating Visibility
The best networking often starts weeks before the conference begins.
We’ll cover:
- How to increase visibility before an event
- Using content to support outreach efforts
- Creating familiarity with your target audience
- Practical ways marketing can support business development
3. Gaining Traction & Setting Meetings
Conference success is not measured by the number of contacts collected.
It’s measured by the quality of conversations and what happens next.
We’ll discuss:
- Effective outreach strategies
- Running productive conference meetings
- Capturing and qualifying opportunities
- Building a structured follow-up process
Using AI Throughout the Process
We’ll also demonstrate how tools like ChatGPT and Claude can help teams work more efficiently throughout the conference journey.
- Researching attendees and companies
- Creating personalized outreach
- Preparing meeting briefs
- Generating conference content
- Writing follow-up messages
- Organizing meeting notes and CRM updates
Who Should Attend?
Anyone responsible for generating visibility, relationships, or commercial opportunities through conferences will benefit.
Join us for a practical 30-minute session and learn how to make your next conference work harder for your business.
