by Nick Veringmeier | Feb 25, 2026 | Business Development, Life Sciences Marketing
How do you run customer interviews that prevent expensive mistakes? In life sciences, it is surprisingly easy to build the wrong product. Not because the science is weak, but because many startups develop in isolation. They assume the market will automatically value...
by Nick Veringmeier | Feb 24, 2026 | Business Development, Life Sciences Marketing
The Netherlands’ new coalition agreement, presented as a blueprint for the country through 2030, contains a subtle but significant shift in how the government views biotechnology. Life sciences and biotechnology are explicitly identified as strategic economic domains,...
by Nick Veringmeier | Dec 30, 2025 | Business Development, Life Sciences Marketing
In 2025, the Dutch life sciences sector showed where it is willing to commit, not just what it wants to become. This recap looks at the Netherlands as it operates in practice. Regions with clear roles. Campuses built for execution. Companies moving from early promise...
by Nick Veringmeier | Oct 14, 2025 | Life Sciences Marketing
If you’ve worked in life sciences long enough, you’ve probably noticed this: almost every CRO, CDMO, or consultancy sounds the same. Everyone claims to be global, trusted, or transforming healthcare. It’s comfortable language, but it’s also the reason your website...
by Nick Veringmeier | Oct 11, 2025 | Life Sciences Marketing
The market feels different this year. Teams have been through enough cycles to see what works and what doesn’t. The language has matured, and so have the people using it. These trends come from real conversations with marketing and BD leaders in life sciences. They...
by Nick Veringmeier | Jul 9, 2025 | Building The Business, Life Sciences Marketing
A Comic Series About the Real Life of Science and Startups Scienz and Lives is a comic series about the messy, funny, and painfully real world of life sciences startups. Created by the team at JPP Life Sciences Marketing and Business Development, the series blends dry...
