Life Sciences Marketing & BD Insights
Welcome to our blog, your go-to source for the newest trends, insights, and strategies in life sciences marketing. Stay at the forefront with our expert analysis, from digital marketing innovations to customer engagement techniques.
We craft our content to inspire and inform you on your marketing journey.
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The Complete Guide to Life Sciences Web Design & Development
A free, practical guide with page-by-page checklists that helps you create a website that delivers.
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The Practical Guide To Write Content So It Pops Up In AI Models
Your content strategy is falling behind. Search engines are evolving, and competitors are ahead. The LEO guide helps you move past outdated SEO and use large language models to stay visible and credible.
How to Build a Niche Positioning Strategy That Attracts Qualified Leads
Learn how you can stand out with a focused niche positioning strategy that attracts qualified leads and builds authority in 2026.
From Science to Story: Building Visibility in 2026
A 45-minute webinar for life sciences founders and BD leads to assess their current visibility, identify communication gaps, and apply 2026 marketing trends to build investor and partner credibility.
Creating a Life Sciences Marketing Plan for 2026
Join us to build a focused marketing plan for 2026. Audit your current setup, adapt key life sciences marketing trends, and leave with a clear roadmap and action list that connects marketing and BD.
Life Sciences Marketing Trends For 2026
Dive into Life Sciences Marketing Trends in 2026 and more specifically: Digital marketing trends in life sciences!
Investor Outreach: Attracting Funding for Biotech Startups
Learn how biotech startups can attract investors with a clear story, structured outreach, and lasting relationships that lead to real funding.
LinkedIn Lab: Optimizing Your Sales Process Using ChatGPT
This hands-on workshop demonstrates how to utilize ChatGPT as your daily LinkedIn copilot to optimize your sales process.
What is Scienz and Lives?
Scienz & Lives is where clinical reality meets dry humor, capturing the highs, lows, and sheer absurdity of building a biotech company, one painfully accurate strip at a time.
Free Workshop: Creating a Healthy Sales Funnel 2.0: Adding ChatGPT to the Mix
Learn how to use ChatGPT to create a healthy sales funnel! You’ll assess where you can save time, improve output, and streamline the process.
Europe’s Strategic Bet on Biotech: What Founders and Executives Need to Know
The European Union is launching a €500 million initiative to attract global biotech talent and investment. Discover how this move reshapes opportunities for biotech leaders worldwide.
What is the Dutch Vision on Biotech?
This article walks through the key elements of the Dutch vision. It reflects on the opportunities and gaps. And it places the strategy in the wider European and global picture that biotech leaders now operate in every day.
From SEO To LLM For Life Sciences Marketing
Transitioning from SEO to LLM visibility in life sciences marketing enhances user engagement by focusing on context, intent, and personalized content, driving better results through AI-driven insights.
What Is Fractional Marketing and BD in Biotech?
Explore how biotech companies use fractional marketing and business development teams to build visibility, drive outreach, and stay aligned with clinical and commercial goals—without hiring full-time.
How to Build a Website for Biotech Startups That Investors Take Seriously
Creating a biotech website for investors? Follow these guidelines and to ensure your website passes their checks and start a conversation.
SEO Strategy for CROs, CDMOs, and Consulting Firms
Explore the cost efficient way to share knowledge and attract leads in this SEO strategy for CROs, CDMOs and consulting companies.
Health-Holland Selects JPP As Innovation Broker
Health-Holland selects JPP as Innovation Broker allowing startups to make use of a considerable discount through their subsidy.
Marketing vs. Business Development in Life Sciences Startups: Where Should You Invest?
Life science companies face a fundamental question: Where should you invest your energy: marketing or business development (BD)?
Catalyze Your Conference Impact
This workshop will help you strategically use marketing and business development to make every conference count.
Anton Mat Joins JPP Life Sciences Marketing & BD to Drive Business Development
Anton Mat joins JPP Life Sciences to boost our BD expertise—helping biotech companies grow, secure partnerships, and bring treatments to market.
The EU’s Simplification Agenda: What It Means for Biotech
Will the EU’s simplification agenda reshape biotech with streamlined regulations, funding changes, and evolving global alliances?
Workshop – Dealmaking 2.0
A hands-on workshop to sharpen your sales and negotiation skills.
What does the U.S. Exit from WHO Mean for the Biotech Industry? Innovation or Isolation?
What does the U.S. exit from WHO mean for the biotech industry? Discover the impacts on global collaboration, funding, and regulatory landscapes.
Perfecting Your Presentation Skills
Learn how to present with confidence and clarity—tailored for life sciences entrepreneurs ready to engage any audience.
The Complete Guide to Life Sciences Web Design and Development
Learn how to create a life sciences website in this complete guide to Life Sciences Web Design and Development.
Competitive Intelligence Tools For Life Sciences Startups
Discover how competitive intelligence tools help life sciences companies and startups stay ahead by tracking competitors, spotting trends, and navigating regulatory hurdles. Stay informed, stay competitive.
How will Trump’s election influence biotech?
How will Trump’s election influence biotech? Explore how Trump’s win could transform biotech: faster approvals, trade shifts, funding challenges, and more.
Creating Great Life Sciences Presentations
This hands-on session will guide you through essential practices for planning, structuring, and designing impactful slides that resonate with your audience.
Setting Up a Content Strategy for Life Sciences Startups: Why It Matters
A content strategy for life sciences startups is essential to show progress to investors, attract top talent, and build early market traction, ensuring your startup stays visible and competitive.
LinkedIn Lab: Building Your Brand
Take your brand to the next level with our LinkedIn strategy workshop for Life Sciences startups and scale-ups.
Understanding Sales Funnels in the Life Sciences Industry
Explore the unique sales funnels across the life sciences industry, including biotech firms, CROs, consulting companies, big pharma, and startups. Learn how to tailor your sales strategies for B2B, B2C, high-touch, low-touch, and subscription-based models to enhance your success.
LinkedIn Lab: Creating Compelling Profiles
How to effectively set up your LinkedIn to increase visibility and connect with the right people? Find out!
Enhancing Customer Success For Startups and Scaleups
Maximize client satisfaction and loyalty with our targeted workshop for life science startups and scale-ups.
Creating a Healthy Sales Funnel: BD Strategies & Tools for Life Sciences
Optimize your sales process and plan to create a healthy funnel with our free BD workshop for life science startups and scale-ups.
Identifying & Evaluating Market Opportunities in Life Sciences
Discover your market potential with our interactive workshop for startups and scale-ups.
Should Life Sciences Companies Use Tik-Tok Videos on LinkedIn
LinkedIn’s exploration of a TikTok-like video feed introduces a compelling question for traditionally conservative fields: Should life sciences companies adopt this new format on a professional networking platform?
Integrating Marketing & Business Development In Life Sciences
This article explores integrating Marketing & Business Development in Life Sciences and how to implement it in your business.
Short-Form Videos in Life Sciences Marketing
How can you use short form videos in Life Sciences marketing and how do you optimize short for videos for SEO? Let’s turn those complex ideas into (hopefully for you viral) video delights that educate, inform, and inspire!
Life Sciences Marketing Agency in The Netherlands
Wondering how to ace SEO? We’ve got your back! Our blog is written to rank for the keyword ‘Life Sciences Marketing Agency in the Netherlands’. This guide has all the SEO tips you need to up your game. Let’s skyrocket your SEO!
Marketing Challenges for CROs
How to overcome the marketing challenges that Contract Research Organizations (CROs) face in today’s ever-evolving landscape? Learn how to set your CRO apart in a saturated market and master navigating the global-local balance. From tailoring messages for diverse stakeholders to staying agile in an evolving service landscape, discover the art of maintaining scientific integrity while ensuring accessibility.
Marketing A Clinical Research Organization (CRO)
Learn more about marketing a Clinical Research Organization (CRO) and how CROs can differentiate in a saturated market. Learn about unique selling points, evidence-based strategies, and crafting compelling brand stories for lasting client connections.
Building The Business – André van de Sande
Meet André van de Sande, a change management expert with more than 30 years of experience in the Life Sciences industry.
How To Define Your Target Audience in Pharma and Biotech
Learn how to identify and engage the right audience in pharma and biotech to shorten sales cycles and close more deals. Practical tips for every segment.
What is Biotech Business Development?
Explore the integral role of biotech business development in merging science with commerce, the broad scope of life sciences, the varied roles of its professionals, and the significance of strategic planning for market success.
SEA and SEO for Life Sciences?
Explore the key advantages and challenges of SEA and SEO for life sciences companies. Learn how to choose the right digital marketing strategy for long-term success and immediate visibility.
Tips For Writing Your Biotech Startup Business Plan
A well-crafted business plan can be the difference between capturing investor interest and getting lost in the crowd. Dive into practical tips that ensure your biotech business plan stands out, resonates with a scientific audience, and paves the way for your startup’s success.
Crafting a Comprehensive Biotech Business Plan
An effective, well-articulated biotech business plan is your first step toward achieving your goals.
Life Sciences Ad Agency or DIY?
Google Ads: Life Sciences Ad Agency or DIY? Learn to develop tailored campaigns for brand visibility and high-quality lead-gen.
Inbound Marketing Consultant For Life Sciences
Learn how an Inbound Marketing Consultant For Life Sciences can help grow your business.
Life Sciences Lead Generation Services
Discover the numerous life sciences lead generation services you can employ in your business development.
Biotech Marketing Automation Strategy Services
Unleash the potential of your biotech company with our Marketing Automation Strategy Services. Optimize lead-gen. Reduce costs.
Personalization in Biopharmaceutical Marketing
Imagine a future where every patient receives customized messages and support tailored to their unique needs. In this blog, we will delve into the power of personalization in biopharmaceutical marketing, uncovering its benefits, strategies, and ethical considerations....
How to Improve Your Life Sciences Value Proposition
Struggling to stand out in life sciences? Discover how to build a clear, credible value proposition that attracts the right clients and closes deals.
Essential Marketing Channels for Life Sciences Companies
In the vast ocean of life sciences marketing, where ideas and innovations collide, the right channels serve as the compass to steer your message toward success. They are the key to unlocking the potential of reaching your target audience effectively. In this blog,...
Challenges in Pharmaceutical Marketing
In the dynamic world of pharma, marketing is crucial for making people aware of products and services, getting them to use them, and achieving success in business. But it's not always easy. In this blog, we'll explore the challenges in pharmaceutical marketing. Why is...
Sustainability Initiatives in the Pharmaceutical Industry
Did you know that the pharmaceutical industry has the power to heal not just individuals, but also our planet? Sustainability has become a critical focus for this industry as it aims to balance the needs of society, the environment, and future generations. From...
Life Sciences CRM: Setup & Strategy Worksession
Joining this CRM worksession will be an enriching experience for professionals in the life sciences sector. Not only will you be immersed in a collaborative and dynamic environment, but you'll also have the chance to work hands-on with fellow industry professionals....
AI in Biopharmaceutical Marketing: Revealing its Impact
In today's digital age, AI is revolutionizing how pharmaceutical companies connect with audiences and drive impactful strategies. Moreover, with precise audience segmentation, personalized messaging, and predictive analytics, AI optimizes digital advertising, enhances...
Workshop: Creating Great Pitch Decks in Life Sciences
In the rapidly evolving field of life sciences, the ability to effectively convey your message can set you apart from the competition. Whether you're seeking investment, presenting to a board, or explaining your services to potential clients, a well-crafted pitch deck...
Strategies for Successful Pharmaceutical Product Launches
Are you ready to unlock the secrets of successful pharmaceutical product launches? The correct launch strategy can make all the difference in a healthcare environment that is always evolving. Join us as we discuss the key elements for a successful product launch as...
Innovative Marketing Strategies for Biopharmaceutical Products: Breaking Through the Noise.
Are you ready to witness the fusion of science and marketing, where innovative strategies reshape the landscape of the biopharmaceutical industry? Imagine a world where captivating campaigns save lives, data-driven insights drive growth, and patient-centric approaches...
CRM Workshop: Enhancing Customer Relationships!
Join our CRM Workshop on June 7th to learn how to enhance customer relationships, optimize sales and marketing efforts, and drive business success. Register now!
Creating A Website For Start & Scale-Ups
Equip yourself with the skills and knowledge to enhance your Life Sciences website as your business evolves.
B2B Marketing In Pharma
A deep-dive into the role of digital transformation, content marketing, and personalized customer engagement in driving pharma business growth
Building The Business: Orfenix
Discover how Vincent van der Wel challenges the status quo in the pharmaceutical industry with Orfenix. This company focuses on making treatments more affordable, ensuring that patients receive the care they need without the high costs. By reimagining existing drugs and navigating complex business landscapes, Orfenix aims to make life-saving medicine accessible for all.
Life Sciences Marketing Freelancer
Learn about hiring a life sciences marketing freelancer including the benfits, their role, skills, how to find and choose the right person.
Life Sciences Marketing Companies
Discover the importance of life sciences marketing companies offering specialized services, and what to consider when choosing a partner.
How To Use Biotech Account Based Marketing (ABM) To Grow Your Startup
Discover how biotech account-based marketing can drive growth and secure valuable clients from defining target accounts to measuring success.
Outsourcing Life Sciences Business Development Services
Discover the numerous advantages of outsourcing life sciences business development services, including expert insights that drive growth.
Creating A Biotech Startup Pitch Deck For Investors
Learn how to create a Biotech Startup Pitch Deck for investors. Make your next presention count by reading up on our best practices.
Organizing Your Own PPC Campaign
Learn how your can start organizing your own PPC campaign and save some of your budget you’d usually spend on PPC Advertising Agencies.
HCP Advertising Agency
But what exactly is an HCP advertising agency, and why are they so important for successful marketing campaigns?
Multichannel In Life Sciences
Leverage everything marketing can offer and make a lasting impression with B2B Multichannel in Life Sciences.
Influencer Marketing For Healthcare
Learn about Influencer Marketing For Healthcare and how it can benefit your Life Sciences marketing efforts.
LinkedIn For Biotech Startups
Is LinkedIn a useful tool for Biotech Startups? Learn how biotech startups can use LinkedIn to find and connect with investors.
Digital Medical Advertising Consultant
Learn about the benefits of outsourcing to a Medical Digital Advertising Consultant in the Life Sciences industry.
Biotech Startup Templates
Get free and effective biotech startup templates to help you save time and effort in running your biotech startup.
Social Listening For Life Sciences Companies
Discover the power of social listening for Life Sciences companies with our in-depth guide. Learn about the benefits, tools, and strategies to gain valuable customer insights, competitive intelligence, and crisis management.
Top Biotech Startup Conferences
Discover the top biotech startup conferences to attend and network with like-minded professionals and investors in the industry.
Ultimate Guide to Biotech Startup Funding
Discover the most effective ways to fund your biotech startup and succeed in the competitive biotech industry.
Biotech Branding Trends
Biotech Branding Trends: What to Watch for in the Industry In the biotech industry, branding plays a crucial role in creating an identity for a company and its products. The world of biotech is constantly evolving, and with it, so are the branding trends. In this...
Growing Your Life Sciences Company in The Netherlands
Learn about the life sciences landscape and benefits of setting up your Life Sciences company in the Netherlands from our expert panel.
Life Sciences Digital Marketing Strategy
This blog dives into the importance of developing a robust life sciences digital marketing strategy and shows how you can develop one.
Life Sciences Digital Marketing Services
Life sciences companies have abundant options to outsource their digital marketing efforts. So, grab your lab coat and let’s dive into the magical world of life sciences digital marketing services!
How to perform competitor analysis for biotechs
Welcome, fellow spies, to the ultimate guide on how to spy on your rivals without getting caught! Kidding, of course. We all know that in the biotech world, competition can be as fierce as a pack of hungry lab rats fighting over the last piece of cheese. But fear not,...
Building The Business: Whispp
Learn about the challenges of building your business around an AI-based speech amplification app. Joris Castermans shares Whispp’s story!
Stage
Internship
JPP – Life Sciences Marketing specializes in Life Sciences Business Development & Marketing. We help biotech scale-ups & pharma to get noticed, attract business, and delight their audience. Interested in learning how to grow businesses and get connected with...
Building A Brand For A Biotech Company
How do you build a brand for a biotech company? Read this article that dives into most of what you need to the steps and best practices.
Pharma Marketing Tactics
In this blog, we'll be discussing various pharmaceutical marketing tactics and strategies that can help you reach your target audience and drive sales. From direct-to-consumer (DTC) advertising to detailing and disease awareness campaigns, we'll cover a range of...
How to best use ChatGPT for content creation
How do you get authentic content from ChatGPT? ChatGPT generates text based on the input it receives, so the authenticity of the content depends on the quality and accuracy of the input provided to it. To ensure that the content generated by ChatGPT is authentic, it's...
Life Sciences content creation Using ChatGPT
Learn how you can use ChatGPT to create trustworthy content for your Life Sciences website.
Social media management for Life Sciences companies
Social media management for life sciences companies evolved in several ways in recent years. One of the main changes is that many life sciences companies have started using social media to engage with patients, healthcare providers, and other stakeholders. This change...
Hiring a freelancer vs agency for life sciences marketing
There are pros and cons to hiring a freelancer and hiring an agency for life sciences marketing. Hiring a freelancer may be a good option if you have a specific, short-term project with a limited budget. Freelancers often have specialized expertise and can be more...
What is a Research Consulting Organization (RCO)?
The Ultimate Guide To Research Consulting Organizations (RCOs): What, Why And How They Work The importance of conducting research for any business endeavour is never underestimated. But some researchers may need additional help, which is where research consulting...
The A-Z of Life Sciences Digital Advertising Strategy Services
In this article, we’ll run through the A-Z of life sciences digital advertising strategy services and explain why each one is important.
How To Run A Marketing Campaign For A Life Sciences Company
Discover the keys to running a winning marketing campaign for your Life Sciences company.
From crafting a compelling message, choose effective distribution channels, and keep an eye on your campaign’s success. Explore our tips to ensure your campaign stands out in the competitive world of Life Sciences marketing.
The future is now: Artificial Intelligence for Life Sciences Content Writing
Life Sciences content writing can be a difficult job to do. It's not just about coming up with an idea and writing a string of words. Instead, you have to research the topic, know what questions people have asked in the past, find those answers and condense them into...
Tips en trucs voor netwerken
Het kan super eng zijn om mensen te benaderen die je (nog) niet kent! Maar in business development moet je wel... als je denkt dat je wel wat hulp of handige tips kunt gebruiken om het ijs te breken, lees dan verder. Ik moet een zelfverzekerd persoon zijn en een...
Networking Tips for Biotech and Life Sciences Conferences
Networking at biotech conferences is not about smooth talk. These networking tips for biotech show you how to prepare, break the ice, and turn small moments into real connections.
Investeerders vinden voor uw biotechnologische startup
Heb je je ooit afgevraagd waar je het beste investeerders voor je biotechbedrijf kunt vinden? Vraag je niet meer af! Dit blogartikel verkent verschillende bronnen voor het vinden van investeerders voor uw biotechnologische startup, en hoe u zich daarop kunt...
Finding Investors For Your Biotech Startup
Looking for biotech investors? This guide shows where to meet them, how to pitch with data and milestones, and what it takes to attract funding for biotech startups in today’s market.